Since graduating from Cal Poly, San Luis Obispo in 1991, I’ve been designing all kinds of print materials. The past few years, I’ve also done websites. Here is a handful of samples of my work for a variety of clients.
Kimberly Taylor Images
• website development
Kimberly Taylor is an emerging food photographer and popular blogger based in Woodinville with an established aesthetic. She came to me with a look already in mind. I needed to code Kim’s site to illustrate her vision.
I was able to code the site to be what Kim had envisioned and implemented a few tricks to make her roll-overs easy to navigate.«
Patsy Thola Chamberlain
• website • art show booth banner • business card • hangtag • postcard
Patsy Thola Chamberlain is an acclaimed ceramic artist, but her move from Northern California to Skagit Valley, Washington meant her loyal clients had trouble finding their favorite artist. I wanted show Patsy’s verve for color and form without competing with it and create a visually compelling website with great SEO so searchers could find her quickly.
First, I designed a business card which reflected her whimsy and bold use of color with a photo of one of her bird shrines. I followed this theme when I designed and coded her website. I used a photo of the artist in her studio surrounded by dozens of brightly glazed pots for the header and created a gallery to showcase a variety of her work. I continue as webmaster for this site.«
Seattle Musical Theatre
marquee banner • poster • postcard • keepsake bookmark
Seattle Musical Theatre is a small local theatre in Magnuson Park dedicated to the exclusive production of musicals needing promotional materials for their production of Jane Eyre.
I created show-stopping graphics for a musical interpretation of a classic piece of literature, balancing the antique look of the sepia-toned architectural photography with a bright red, fluid, script typeface recalling the balance of romanticism and culture from the novel.«
Western Washington Female Hockey Association
• website • promotional materials • signage • brochure • flyer • DVD jewel case • DVD label • door signs • thank you gifts • cards
Western Washington Female Hockey Association (WWFHA) is the only hockey association just for girls in Western Washington. The need is to continue to attract new girls to the association and retain players currently on their teams. They had an uninviting website using dark and dreary colors built only with tables. As a non-profit, they were completely lacking in marketing materials.
The website needed to appeal to girls (and their parents) interested in hockey. My challenge was to design a flexible site as content on the homepage changes monthly and meet the needs of an ever-changing board of directors. I also needed to build the WWFHA brand and that of their 4 teams with a variety of marketing materials.
Working with the board of directors, I redesigned and recoded the entire website with their rep team’s colors of red and black with lots of white to make the site welcoming and easy to navigate. As webmaster I’ve updated the website regularly including adding PHP forms and embedding video. I came up with a newsletter masthead. I created a brochure and update it yearly. I designed yard signs with H-stakes to be posted around rinks and schools. I made team cards for the parents to help them learn the players (and parents) names early in the season. I designed door signs for the girls to find each other at tournament hotels. I made end-of-season personalized thank you gifts; signed photos of each other for the coaches and girls as well as a DVD label and matching jewel-case cover for a keepsake video. I have continued as their webmaster to this day.«
brochure • business card • letterhead • envelope
Maita Communications is a small PR firm recently relocated from the Bay Area to the Eastside of Lake Washington. Steve needed a brochure to send out to local real estate developers and builders to inform them of his unique expertise.
I created a brochure with lots of beautiful houses to draw in the audience and contrasted the blue skies with a bright yellow orange background to keep it lively. He liked it so much that he asked me to create a business card, letterhead and envelope in which I used navy blue text contrasted with a subtle sunburst of orange behind his logo to represent the dissemination of information to the media that he provides for his clients.«
Joyce Adrienne Salon Savasana & The Loft Hair Salon
postcard • business cards
Joyce had her own hair salon in Kirkland. I designed business and appointment cards and signage for her Salon Savasana several years ago. Recently, she has joined The Loft as a stylist. She needed to inform her clients of her move. I was given a low resolution logo for The Loft and an old business card.
I redrew the logo, correcting its wobble and fuzziness. I designed her card to family with the existing Loft card but a little cleaner with better alignments. I used Salon Savasana’s green palette on a welcome postcard for The Loft to visually and emotionally ease the transition to the new location for her clientele.«
brand management • advertising • collateral design
I maintained brand standards across advertising, signage, business cards, brochures, fliers, postcards and events. Many items needed updating, major revamping or replacement. I also needed to meet the varied demands of 350 offices.
I designed or redesigned thousand of pieces as well as managing the brand and designers. I oversaw and implemented signage guidelines and designed exceptions, created and art directed the creation of ad templates and one-off ads including several years of back-page ads for Alaska Air magazine.
I set-up and improved an online service with Custom Xpress for agents to order personalized postcards and newsletters that I’d designed and/or art directed. Agents are now able to order a huge variety of postcards with their own photo and contact information as well as a bi-monthly newsletter with a mailing option. I oversaw all the graphics for Windermere Cup, the regatta on Opening Day every May as well as the yearly “Symposium” learning event for agents. Every other year I designed and produced the Windermere Foundation Annual Report in the form of a 16-page booklet. On alternate years, I art-directed it.
When I came on-board, I produced the in-house “Weekly” newsletter, I redesigned this piece several times and eventually migrated it to an HTML email. I revamped the Buying and Selling Guides on several occasions bringing the photography and style up-to-date. I redesigned the “one-sheets” and created a template upon which over 200 sheets were created allowing easy integration into presentation packets and CMA (Comparative Market Analysis) binders. My final project was to update the logo accompanying the word “Windermere” in Stettler with “Real Estate” in Trajan which partnered nicely with the Trajan already being used on their premium brand “Premier Properties.” I redesigned all the business papers selecting recycled and FSC paper for several business card templates on through letterhead, envelope, note cards, thank you cards and presentation covers and folders.«
Ebb & Flow Massage
business card • product packaging
Marissa had an established massage therapy clientele but had recently changed her business name and location. She needed to update the look of her business cards to reflect her new studio. Adding a line of bath and beauty products meant she needed packaging too.
For her new business card, I created a script logo on a background of a few big, slow moving bubbles reminiscent of the ebb and flow of the tide as well as the movement of massage. I applied this look to her product line as well with a palette in which each product’s name appeared in color representing the scent inside.«